Our task is to raise awareness of Iceland as a source of clean, wholesome food and natural products, grown and harvested sustainably.

We create platforms for joint marketing and branding of speciality foods, farmed seafood, beverages, food supplements and other unique natural products. By telling stories, both about products based on ingredients sourced directly from our pristine nature, and about innovative products based on biotechnology and renewable energy we boost interest and demand. In order to increase diversity and support innovation we promote opportunities of sustainable production to foreign investors in food and biotech.